This is a question a lot of business owners are asking themselves. Can AI do a logo design for me? What about a website? I realize that AI seems like the best, most cost-efficient solution to your marketing needs, but I would like to give you some background information and things to consider before making this decision.
What IS AI?
I’m no expert on what AI is, but I do know what it isn’t: never created design and words. AI’s definition of itself is: “Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like humans. This includes tasks like learning, problem-solving, and decision-making. AI encompasses a broad range of technologies and approaches, with machine learning and deep learning being prominent subsets. " AI is no doubt intelligent, but it is not creative. AI is acting like human intelligence and it’s computing skills actually out perform humans, which is what the draw is to develop this technology. To me, as a human being, the key word here is “simulation”. The definition of simulation is “imitation of a situation or process”. AI can only pretend to be creative. AI can only do what humans have taught it do. But what AI can’t do is create something from nothing that hasn’t been created.
Human graphic designers and copy writers think OUTSIDE the box, come up with new ideas, and design and write new concepts. AI’s logo designs are made from designs that have already been made. The copy AI produces for your website is made from words humans have already written. Plus, it will only design and write what information you give it and if you’re not a marketing expert, you might not be able to input creative ideas that best describe your company.
MY PROCESS
My process for logo design is I prefer to meet with my new clients and get to know them. Every company is created by unique people with their own unique way of doing business. You’ll need a name that’s unique and a logo isn’t just about your name, it’s combining your name with what the business does. There is nothing “cookie-cutter” about your new business, so why try to cut corners on the logo branding and website?
I understand that talking with ChatGPT feels like a business meeting and it can certainly make you feel confident in it’s responses, but keep in mind that all it can do is simulate a business meeting. There’s no confidence in AI’s past experience in marketing. While it might have all of the information you could gain access to about marketing with a college degree, AI has no personality and soul. AI isn’t interested in who you are as a person, it only wants to know what you want and keep in mind that it will only agree with you. You need a human being who will challenge you and help you have the best name, logo and website.
If you’re ready to meet with your real business partners with unique marketing skills, contact us!